Vietnamese brands gain foothold in international markets

Friday, Apr 22, 2022

Brands from Viet Nam have gained more recognition and value in recent years, according to the Director of the Trade Promotion Agency, Vu Ba Phu.

Firms need to go green to tap global markets

Wednesday, Mar 13, 2019

Businesses must step up to the plate and obtain green product certification as more and more people are eating healthier around the world.

Branding critical amid FTAs

Saturday, Apr 21, 2018

National branding must accommodate international integration and sustainable export development, according to experts at the annual brand forum organised on Friday by the Viet Nam Trade Promotion Agency (VIETRADE) under the Ministry of Industry and Trade (MoIT).

$583m transacted at trade promotion programmes in 2017

Tuesday, Jan 30, 2018

Trade promotion programmes helped generate more than US$583 million in contract value and transactions in 2017, according to the Viet Nam Trade Promotion Agency (Vietrade).